Start with Why
How Great Leaders Inspire Everyone to Take Action
Simon Sinek
Why people don’t buy what you do, they buy why you do it, and what that means for anyone leading a school.
Sinek's argument is simple to state and hard to practise: people don’t follow you for what you do, they follow you for why you do it. Most leaders lead with WHAT (the programme, the policy, the result) and HOW (the plan, the system, the process), and treat WHY as something to mention if there’s time left at the end. Sinek says that’s backwards.